Joe Sparkman

Creative thinker. Analytical mind. Brand builder.

From Grammy-winning music producer to digital strategist, I’ve built a career helping brands connect with their audiences through content, sharp marketing, and data-driven insights.

Case Studies

Telling Brand Stories Through Strategy, Content & Data

Virtual Staging (2)

Virtual Staging for Real Estate

Staged photos that helped homes sell.

Virtual Staging Services

Turned empty property photos into staged, high-converting visuals that helped real estate listings stand out and sell faster.
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Email Marketing

Email Funnel Strategy

Improved conversions by analyzing drop-off by device type.

Email Funnel Optimization for a SaaS Brand

Visualized email drop-off by device type and redesigned mobile CTAs, boosting conversions by 17%.
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Bold Bean Small 600

Bold Bean Branding

Brewed a coffee brand into a full strategy

From Mockup to Meaningful

Bold Bean Coffee Co. was crafted from scratch to feel like a real brand—from mood boards and merchandise to digital campaigns—demonstrating how purpose-driven design brings a brand to life.
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Organic Cat Wine

Product Launch Campaign

Differentiated a Crowded Market with Creative Bundling

Organic Food Brand

Launched a viral product bundle with custom packaging and ads, helping our version of “cat wine” stand out and consistently sell out.
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ATLytics (2)

ATLytics: Hit Song Analysis

Analyzed 300+ chart-topping songs to uncover what makes a track a hit.

Data Meets Music

Used Python and Tableau to connect lyrical themes with chart success.
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ATLANTA REALTORS (1)

Email & Data Strategy

Turned Email Insights into Actionable Strategy

Atlanta REALTORS

Created custom Tableau dashboards and monthly performance reports that revealed top-performing campaigns and shaped marketing decisions.
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Best (3)

Rihanna

Powered One of the Year’s Top Fragrance Campaigns

Rihanna X Clinique

Developed a sonic identity for Clinique’s Happy campaign, translating customer emotion into sound. The uplifting track amplified brand storytelling and supported Happy’s best-seller status.
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Def Jam

Ne-Yo x Def Jam

Fueled a Grammy-Winning, Triple-Platinum Album

Ne-Yo x Def Jam

Crafted emotional storytelling through sound for one of Ne-Yo’s biggest hits, leading to a chart-topping single and follow-up campaign.
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Marketing Strategy (7)

Medsav Solutions

Pioneered Massachusetts’ First Virtual Rx License

Virtual Rx License

Led the marketing and strategy behind securing a groundbreaking eCommerce pharmacy license, helping scale revenue to $150K/month.
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Relevant Skills

Email Marketing

Data Analytics

AI & Automation

Web & UX Design

Creative Strategist Blending Marketing Data Storytelling

Experience

Atlanta REALTORS®
Where I Turned Email Insights into Actionable Strategy

Digital Marketing Strategist & Data Analyst
2022-2025

At the Atlanta REALTORS® Association, I led the email marketing strategy and performance reporting for Georgia’s top 12 REALTOR® associations across 300+ campaigns. I built dashboards in Excel and Tableau to track engagement trends, implemented A/B testing, and optimized content based on data-driven insights, directly improving open and click-through rates and helping shape content strategy across the organization.

Experience

ATLytics
Creative Analytics: What Makes a Hit Song?

Part-Time Data Analyst & Capstone Graduate
2022-2024

At ATLytics, I completed a capstone project as part of my data analytics certification, exploring what makes a song a hit. I used Python to clean and analyze data from 300+ top-charting tracks and built Tableau dashboards to visualize trends in lyrics, instrumentation, and emotional tone. The project helped refine my skills in data storytelling and communicating insights to non-technical audiences.

Experience

Organic Food Brand
Where I Built & Promoted a Product Line

Marketing Consultant
2016-2017

Built a viral niche product campaign by pairing SEO strategy with creative bundling. Managed Amazon and eBay sales, launched paid ads, and created scroll-stopping visuals that led to repeated sellouts and increased visibility.

Experience

Medsav Solutions
Where Strategy Met Structure

Marketing & E-Commerce Specialist
2011-2021

At Medsav, I managed product data and marketing content for 200+ healthcare brands including Kimberly-Clark and McKesson. I ensured data accuracy across CMS and Magento ERP systems, designed e-commerce and print assets, and co-led the effort to secure Massachusetts’ first-ever Virtual Rx License, enabling the company to scale from zero to $150K in monthly revenue.

Experience

EMI & Sony Music
Where I Learned to Map Emotions Like Journeys

🎧 Discovery → 💭 Connection → 🔥 Emotion → 💬 Engagement → ❤️ Loyalty

Creative Producer & Brand Composer
2007-2017

At EMI and Sony, I created emotionally resonant music that aligned with brand storytelling for global names like Clinique, Disney, and McDonald’s. By applying a customer journey mindset, I crafted sonic branding that mapped to audience emotions and campaign goals collaborating with A&R and brand teams to support multi-platinum albums and national ad campaigns.

Insights Light the Way, but Creativity Sparks the Journey.

Projects

Throughout my journey, I have been blessed to work with amazing brands, corporations, small businesses and most improtantly, genuine people. This has helped me gain a wealth of experience in my industry that fuels me to continue helping countless others.

Portfolio

Film & Television

A curated reel of music I created for brand campaigns, TV, and film including work for Under Armour, Paramount/MTV, Ne-Yo, and the NBA.

Playlist

5 Videos

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