Explore how Creative Spark Media helped define the sound of Clinique Happy by composing an emotionally resonant score that aligned with Rihanna’s uplifting brand identity.
Clinique (Estée Lauder Companies), in partnership with Rihanna for the Clinique Happy fragrance campaign.
Create an uplifting composition for the Clinique Happy campaign that captured the joyful, feel-good identity of the fragrance and complemented Rihanna’s personal brand.
Mapped the emotional profile of the fragrance’s target audience and composed a sonic experience that felt bright, optimistic, and fresh. Collaborated with Estée Lauder’s creative team to ensure alignment with the campaign’s storytelling.
Sonic Branding · Audience Mapping · Emotional Storytelling · Brand Collaboration · Commercial Music Production
The campaign launched nationally, and Clinique Happy remained one of the top-selling fragrances in the U.S. for that year. The sonic branding elevated the emotional connection to the product and contributed to lasting consumer resonance.
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