Ne-Yo x Def Jam Case Study | Creative Spark Media

How a heartfelt R&B song turned into a platinum-certified moment on record and live on stage at Madison Square Garden.

Support the emotional arc of Ne-Yo’s deeply personal single “Do You,” a story of heartbreak and regret, with a cinematic music foundation that could connect across cultures.

I co-wrote the track “Do You,” shaping the emotional storytelling through a melancholic piano-led arrangement. The goal was to create sonic intimacy and emotional resonance. The success led to a follow-up holiday song for the Now That’s What I Call Christmas compilation.

The single “Do You” became a standout track on Ne-Yo’s Grammy-winning, triple-platinum album. On April 12, 2025, Ne-Yo and Mary J. Blige performed the song at a sold-out Madison Square Garden during the For My Fans Tour. The performance was captured live and is available on YouTube.

Songwriting · Creative Direction · Emotional Targeting · Cross-Team Collaboration · Music Production · Audience Resonance

Live Performance at Madison Square Garden

Watch Ne-Yo and Mary J. Blige perform “Do You” live in New York City, in front of 20,000 fans:

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