How we helped a pharmaceutical distributor become the first in Massachusetts to secure a virtual Rx license and build a scalable ecommerce engine to match.
Breaking the Mold
Most B2B pharmaceutical companies don’t lead with digital-first innovation. But this client had a vision to change that. They wanted to bring prescription products online in a state that had never approved virtual Rx licensing before. There was no playbook. Just a challenge, a deadline, and a regulatory mountain to climb.
Our Approach
We helped the client co-author their licensing path from scratch. This meant collaborating with legal, compliance, and operations to develop a business case strong enough to pass state review.
Meanwhile, we designed the ecommerce foundation. Our goal was to ensure regulatory guardrails were met while delivering a modern, user-friendly experience. From SKU mapping to CMS styling, everything had to work together.
What Made It Work
- Mapped out product categories and regulatory workflows with pharmacy tech teams
- Developed branded assets and UX designs that aligned with state compliance expectations
- Cleaned and matched SKU data for integration across ERP and CMS systems
- Used Magento for scalable ecommerce flow, layered with Google Workspace tools to centralize operations
The Results
- Secured the first virtual Rx license ever granted in Massachusetts
- Launched a compliant ecommerce store with thousands of regulated products
- Reached $150K in monthly sales within the first quarter of launch
The takeaway? When legal, marketing, and operations align early, you can innovate even in the most rigid industries. This case proved that compliance and creativity can work hand in hand—and that with the right plan, there’s always a path forward.
- Secure approval for a virtual Rx license in a previously unregulated state
- Design and launch a fully compliant ecommerce platform
- Centralize SKU data management across ERP and CMS
- Licensing had no precedent in Massachusetts for virtual pharmaceutical sales
- Required full alignment between compliance and digital commerce
- Built scalable infrastructure to support a long-term catalog of sensitive SKUs
- First virtual Rx license awarded in Massachusetts history
- Launch of a brand-compliant, CMS-integrated ecommerce store
- Scaled from zero to $150K/month in digital sales post-approval
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