How Cat Wine Went Viral
Sometimes the best way to break through a saturated market is to make people smile. That was our bet when we helped launch a novelty cat wine for an organic pet brand, and it worked.
With multiple resellers offering the same product, our challenge was to differentiate. So we bundled the wine with a rhinestone cat wine glass, created playful visuals in Photoshop, and ran attention-grabbing Meta ads that were designed for scroll-stopping performance.
The result? Inventory sold out repeatedly and our bundle became the most recognizable listing on eBay and Amazon in its category.
An organic pet product company looking to boost visibility and sales in a crowded novelty product market.
- Create a product bundle that adds perceived value
- Develop ad creative that drives high click-through on social platforms
- Boost product differentiation across Amazon and eBay marketplaces
We created a playful yet upscale product experience by bundling the cat wine with a novelty wine glass. Our design team developed vibrant visuals and ad creatives using Photoshop, then we launched targeted ad campaigns on Facebook and Instagram with niche interest targeting.
- Repeated sell-outs across multiple platforms
- Highest-converting product bundle in its category on eBay and Amazon
- Strong social engagement and brand recognition in niche pet communities
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