How We Turned Clicks Into Conversions, One Device at a Time
What if your email campaigns didn’t just get opened but actually drove results you could feel?
That was the question our client, a growing SaaS brand, posed when they brought us in. They had the tools, the list, and even decent engagement. But something wasn’t clicking. That’s where we came in.
They had an engaged subscriber base segmented by persona and product fit. But after hundreds of email sends, they still couldn’t see where they were winning and where users were falling off.
Were mobile users converting less? Was desktop still king? Were tablets even active?
Without clarity, they were flying blind.
Were mobile users converting less? Was desktop still king? Were tablets even active?
Without clarity, they were flying blind.
Turn raw email data into a crystal-clear story of user behavior. And do it in a way that even non-technical stakeholders could see and act on.
Step 1: Track It All
We began by aggregating performance from over 300 email sends, then segmented engagement by device type: mobile, desktop, and tablet.
Step 2: Visualize the Journey
We built a Sankey chart that mapped how each user type moved from open to click to landing page to conversion. It didn’t just show drop-offs. It revealed opportunity.
Step 3: Test, Tweak, Optimize
With insights in hand, we launched A/B tests on subject lines, CTA placements, and landing page design. Each change targeted the exact stages where different devices underperformed.
We began by aggregating performance from over 300 email sends, then segmented engagement by device type: mobile, desktop, and tablet.
Step 2: Visualize the Journey
We built a Sankey chart that mapped how each user type moved from open to click to landing page to conversion. It didn’t just show drop-offs. It revealed opportunity.
Step 3: Test, Tweak, Optimize
With insights in hand, we launched A/B tests on subject lines, CTA placements, and landing page design. Each change targeted the exact stages where different devices underperformed.
Tablet users had the highest conversion rate per session.
Mobile users were dropping off after the click, not before. That meant the email was doing its job. The problem was the site’s mobile experience.
Redesigning mobile landing pages led to a 17 percent increase in total conversions the following month.
Mobile users were dropping off after the click, not before. That meant the email was doing its job. The problem was the site’s mobile experience.
Redesigning mobile landing pages led to a 17 percent increase in total conversions the following month.
Data tells a story if you know how to listen.
Design is not one-size-fits-all. Every device comes with its own expectations.
Visual storytelling builds alignment faster than any spreadsheet ever could.
Design is not one-size-fits-all. Every device comes with its own expectations.
Visual storytelling builds alignment faster than any spreadsheet ever could.
Email Funnel Visualization
This interactive Sankey diagram visualizes how different device users progressed through the email funnel from site visit to conversion.
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