Ne-Yo x Def Jam Case Study | Creative Spark Media

How a heartfelt R&B song turned into a platinum-certified moment on record and live on stage at Madison Square Garden.

Support the emotional arc of Ne-Yo’s deeply personal single “Do You,” a story of heartbreak and regret, with a cinematic music foundation that could connect across cultures.

I co-wrote the track “Do You,” shaping the emotional storytelling through a melancholic piano-led arrangement. The goal was to create sonic intimacy and emotional resonance. The success led to a follow-up holiday song for the Now That’s What I Call Christmas compilation.

The single “Do You” became a standout track on Ne-Yo’s Grammy-winning, triple-platinum album. On April 12, 2025, Ne-Yo and Mary J. Blige performed the song at a sold-out Madison Square Garden during the For My Fans Tour. The performance was captured live and is available on YouTube.

Songwriting · Creative Direction · Emotional Targeting · Cross-Team Collaboration · Music Production · Audience Resonance

Live Performance at Madison Square Garden

Watch Ne-Yo and Mary J. Blige perform “Do You” live in New York City, in front of 20,000 fans:

Leave a Reply

Your email address will not be published. Required fields are marked *

Reset password

Enter your email address and we will send you a link to change your password.

Get started with your account

to save your favourite homes and more

Sign up with email

Get started with your account

to save your favourite homes and more

By clicking the «SIGN UP» button you agree to the Terms of Use and Privacy Policy
Powered by Estatik
en_USEnglish